An immersive experience has launched today at Outernet London to raise awareness of homelessness.
Nespresso Collaboration with Change Please
Nespresso UK & ROI and social enterprise Change Please have today launched a week-long immersive experience at Outernet London, highlighting the realities of those experiencing homelessness.
The event will take over London’s most pioneering display space, featuring cutting-edge audio and video, tackling the stigma around the experience of homelessness and sharing the positive experiences of those who have been supported by Change Please.
The Feeling of Homelessness
The experience includes a poignant perspective of someone sitting on the ground to visually represent how homelessness feels. Later the view is raised up to symbolise hope and the ambition of the two brands to end homelessness for good.
The multisensory event also includes a Nespresso for Change Please coffee van, where visitors can purchase newly released Nespresso for Change Please co-branded coffee blends from the partnership.
Nespresso’s Social Action
The takeover, which will occupy various locations at Outernet London, celebrates the launch of Nespresso’s partnership with Change Please, a social enterprise which gives people a second shot at life through the power of coffee.
Anna Lundstrom, CEO, Nespresso UK & ROI, said: “Outernet London’s world-leading exhibition is the perfect place to launch our partnership and we are extremely proud to play our part in supporting Change Please to help build understanding around these important societal issues. Together, we can raise awareness of the brilliant work that Change Please delivers within UK communities. By harnessing coffee as a force for good, change is truly possible.”
Cemal Ezel OBE, Founder and CEO of Change Please, said: “The Nespresso for Change Please campaign is a remarkable opportunity to amplify our work and mission of helping people experiencing homelessness through the power of coffee. We are deeply grateful for this partnership, which allows us to spotlight this critical issue on a grand scale. Our hope is that this campaign inspires everyone to join our movement and contribute, whether in big or small ways, to make a meaningful difference in people’s lives. Homelessness is something that can affect everyone and it takes us all to be part of the solution.”
Earlier this year, Nespresso committed a minimum of £1 million to support Change Please in its mission by helping people who are experiencing homelessness through the power of employment and great tasting coffee.
Nespresso and Change Please will be showcasing various immersive displays at the Outernet across the week from Friday 28th June until Saturday 6th July.
